The rich and the poor have one thing in common – God made them both (Prov 22:2).
When we are born, the only resource that we all get in the same measure is TIME. It is evident that aside from a few factors, and I dare say very few factors the one thing that draws the disparity between the rich and the poor is how the two SPEND or INVEST their time.
Sometime this week I was having a late dinner in front of the TV. I hardly watch TV, there’s not much anyway. Local news was airing on NBS with Solomon and Mildred as the anchors on the night. Towards the end they peeked into another studio where another presenter Charles was standing by to deliver the weekly political analysis talk-show, The Frontline. I thought to myself, lets see what the hype is about this programme. I often get clips of it on whatsapp.
The camera zoomed into visibly unenthusiastic Charles who muffled a few things about what we were to expect on the programme in a couple of minutes. Solomon must have felt the way I did, he asked his colleague if he needed an energy drink to pump him up. Anyway, the programme started and the mood was somber, the introduction of the regular panellists was weak and they responded casually like they’d been forced to be there, the guest was late so I assume they were “burning time” as they waited for the guests to arrive. I endured this for 5 minutes and I realised it wasn’t worth my while on the night. So, where am I going with this? – I’ll make it quick
The last time I googled CNN was charging a whooping $200,000 for a 30 second slot of prime time TV. I could not imagine that this prime programme had spent 5 minutes in unenthusiastic opening pleasantries, the equivalent of 2 million US dollars’ worth of TV time over at CNN.
This got me asking as a player in the MEDIA industry, when these media houses formulate their advertising rate cards for media buyers, what is their basis for this? What is their true VALUE FOR THE MINUTE? Why should an advertiser pay 5,000,000/= for a minute that you’d casually throw away during regular programing?
This concept was introduced to me by a friend a few months ago. It totally changed how I SPEND MY TIME. I have been accused of driving fast and I think some Ugandans walk and drive like they have no destination. I could use some of those valuable minutes they’re happy to burn.
I like NBS and their CEO, Kin Karisa is a personal friend. He takes feedback positively and I believe we’ll see a change soon.Live shows are tricky and they need great planning, preparation and execution. I often feel like most TV stations are producing content for Uganda as opposed to East Africa, Africa and the world.
If Usain Bolt spends months, even years training for 9.58 seconds, surely we can borrow a leaf.
Remember leadership is INFLUENCE, nothing more nothing less.