To my friends from outside Uganda who visit my site regularly and might be asking “WHO THE “HEAVEN” IS AMOS WEKESA!”
So, Amos Wekesa has been “Branded” the Self-Appointed Tourism Prince of Uganda.
He reminds me of the movie coming to America.
Let me set the picture for those that have not watched it.
Akeem (Eddie Murphy) the crown prince of Zamunda breaks with the tradition of arranged marriages and decides to travel to America to find a woman fit to be his queen. He thinks this woman is in America but the land is so big as he looks at it from a globe. Finally, him and his personal aid Semi (Arsenio Hall) see a place in america called “Queens”. They make the journey to Queens, a run-down New York suburb where he starts the life of an African immigrant with no royal privileges.
Not long after he scouts a pretty girl at a concert and begins to make his move to try and woo her. He finds himself working as a janitor at her father’s restaurant and is desperate to start a conversation. He sweeps his way to the office and announces his arrival.
Akeem: I have been recently placed in charge of garbage, do you have any?
Lisa: [Pics up her trash-can] No! its totally empty!
Akeem: When you think of garbage – Think of Akeem!
So when you think of Tourism in Uganda, think of Amos Wekesa!
Back to my meeting with Amos.
We talked about Uganda and we were both concerned about the Uganda we are going to leave for our children. All this while he was preparing to go to rural Uganda to tour with his son Zion.
He laughed really hard when I told him I had never been past lake Kyoga going north. “What! – And you have been to London but have not been to the north of Uganda”. He started to talk tourism and investing in tourism and of course when Amos is talking about those things all one can do is listen and node. He then made a “mistake” and mentioned branding. This is when I reached for my book LIVE YOUR BRAND and jumped into the conversation.
I believe that Uganda needs to define its “BRAND –VALUE” first to the Citizen and then it can make promises to the TOURISTS.
We agreed on many things including that;
I was offered an invitation to the Tuesday Talk show on 9.33KFM – Looking forward!
This conversation has just started!