I have been involved in the branding and design industry for almost 2 decades now. During this period I have directly or indirectly been involved in the branding of many small, medium and Large businesses both here in Uganda and Internationally. Because design is subjective, occasionally you find a client who is pushing you away from what they actually need because of what they want. I have learnt that in order to help my clients make more objective decisions, having a rationale to their designs and explaining things like my I opted for a particular colour choice are extremely important.
As I read more about the coat of many colours (Genesis 37), it was interesting to learn that there was more to the colours. This is where most of the branding rationale for colour came from. The colours in the coat that was given to him spoke of many things.
|Amber||Glory of God, judgment upon sin, endurance|
|Orange||Fire of God, Deliverance, passionate praise|
|Scarlet||royalty, fine linen for tabernacle,|
|Red||Blood of Jesus, love of God, blood of lamb, atonement, salvation.|
|Blue||Heaven, Holy spirit, authority|
|Purple||Priesthood, Kingship, Royalty, mediator, wealth,|
|Gold||Glory, Divinity, Kingship, Eternal Deity, foundation, altar, beauty, precious, Holiness, Majesty, righteousness.|
|Wine||New birth, multiply, overflow|
|Sapphire||Law, commandments, Grace, Holy Spirit, divine revelation|
|Turquoise||River of God, sanctification, healing, New Jerusalem|
|Green||Praise, growth, prosperity, new beginning, flourishing, restoration,|
|Silver||word of God, purity, Divinity, salvation, truth, atonement, redemption.|
|White||Bride of Christ, surrender, harvest, light, righteousness, conquest, victory, blessedness, Joy, Angels, saints, peace, completion, triumph.|
|Brown||end of season, rags/filthy, people, pride, weary, faint.|
|Yellow||Faith and Glory of God, anointing, Joy|
|Black||darkness, sin, Earth, affliction, humiliation, calamity, death, mourning.|
You have been clothed with Righteousness in Christ Jesus!
That’s your Coat of Many Colours.